For more than 135 years, Park Plaza Victoria Amsterdam has been woven into Amsterdam’s cultural and fashion history. Throughout the decades, the hotel has welcomed creatives, innovators and tastemakers from around the world, establishing a lasting connection to the city’s vibrant fashion scene. This WorldPride 2026, that legacy continues with Woven in Pride, a special exhibition that brings together fashion, identity and self-expression in the heart of the hotel.
Created by DAIR Design founder Odair Pereira, Woven in Pride showcases a collection of bold and deeply personal designs inspired by themes of identity, culture, belonging and community. More than a fashion exhibition, it is a celebration of lived experiences. Each piece is accompanied by a personal letter from the designer, inviting visitors to discover the stories, inspirations and journeys woven into every creation. Through fashion, DAIR Design champions visibility, representation and connection, all values that lie at the heart of Pride.
The partnership between Victoria and DAIR Design is a natural extension of a shared belief in the power of self-expression. Just as Amsterdam has long been a city defined by creativity, diversity and openness, DAIR Design uses fashion as a platform to celebrate individuality and foster community. Together, they demonstrate that fashion is more than style; it is a powerful form of storytelling that sparks conversation, inspires change and brings people together.
As Amsterdam welcomes visitors from around the world for WorldPride 2026, Woven in Pride offers a meaningful way to engage with the spirit of the celebrations. By bringing DAIR Design’s work into a hotel with such a rich cultural heritage, Park Plaza Victoria Amsterdam continues its tradition of supporting creativity while providing a platform for diverse voices and experiences. The exhibition stands as a celebration of unity, self-expression and the enduring relationship between fashion, community and Pride.
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Visit Woven in Pride, our free fashion exhibition in the Victoria lobby, and experience how fashion can be a powerful expression of identity, culture and community. To learn more about Odair Pereira and the vision behind DAIR Design, visit the DAIR Design website.
Want to explore Victoria’s fashion legacy even further? Pick up a copy of our exclusive Victoria history book at reception for €19.99 and discover the remarkable stories, personalities and fashion moments that have shaped Park Plaza Victoria Amsterdam into one of Amsterdam’s most iconic hotels.
